A lifestyle brand with a devoted membership base needed comprehensive visibility into how repeat visitors navigated their exclusive WooCommerce storefront. Users were encountering specific error states during cart and checkout flows that went undetected. With flash-sale events occurring in compressed timeframes, real-time performance monitoring was critical.
We conducted a thorough analytics audit and stakeholder discovery process, then documented a comprehensive measurement strategy. We deployed custom-coded GA4 Enhanced eCommerce tracking — capturing logins, product impressions, cart additions, abandonment signals, front-end error messages, checkout progression, and order-level detail at the individual user level.
Delivered custom library reporting within GA4 and purpose-built Looker Studio dashboards. Error tracking, custom product attribution, and user-level journey insights were fully integrated via Google Tag Manager — enabling the brand to identify and resolve checkout friction in near real-time.