A prominent Hawaiian hotel and resort group was launching a redesigned digital experience and needed to understand how visitors engaged with promotions, property pages, and their Sabre (Synxis) booking portal. They also required implementation of the OneTrust cookie management platform for regulatory compliance.
We designed an Enhanced eCommerce implementation with cross-domain tracking spanning the main marketing site and the connected Sabre reservation system. Over 100 custom parameters were defined to capture every meaningful dimension of the visitor journey — from property and room-level interactions to promotional engagement and booking conversion events.
The hotel group now captures granular insight into how visitors interact with every promotion, property, room category, and offer across their digital ecosystem — enabling data-driven decisions about property marketing, promotional strategy, and revenue optimization.