Digital Analytics Enablement

Turning your data into a competitive advantage

TestedPath helps you cut through the clutter by building analytics systems that actually work. We give you clear, reliable data so you can make smarter decisions about your marketing, your customers, and your business.

25+
Companies served - from large corporations, to startups and SaaS services
360°
Full-journey tracking from first visit to conversion
GA4
Certified consultants with deep platform expertise
4-Phase
Proven framework from discovery to optimization

A solid analytics foundation changes everything

Running marketing without solid analytics is like navigating without a map. A properly built setup helps you see exactly how people interact with your site, spot patterns that reveal new opportunities, and create clear reports that translate complex data into next steps.

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Expertise You Can Trust

Our GA4-certified consultants bring years of hands-on experience in analytics and tag management — ensuring you capture the right data, keep it clean, and use it to make better decisions.

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Data That Tells a Story

We focus on data storytelling — building intuitive Looker Studio visualizations that highlight what matters most. From executive overviews to deep-dive reports, we make your data easy to understand.

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Full Journey Visibility

We track every stage of the user experience, from first click to final conversion and beyond. See exactly where people drop off, where they engage, and where the biggest opportunities are hiding.

Tag Management That Scales

Through smart GTM configurations and clean dataLayer architecture, we make it easy to add, update, or adjust tags as your marketing evolves — without creating a tangled mess.

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Seamless Integration

We connect your GA4 setup to your CRM, data warehouse, ad platforms, and marketing automation tools so you get a unified view of performance across every system.

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Privacy & Compliance Built In

Every implementation is configured with GDPR, CCPA, and relevant regulations in mind. We integrate with OneTrust and CookieBot so you stay compliant while collecting the data you need.

What we capture

Every engagement is unique, but the depth of our instrumentation is consistent. Here is a representative sample of the data points we routinely architect solutions around.

Authenticated visitor identity
User engagement scoring
Session & visit history
Page-level content taxonomy
On-site search behavior
Purchase & transaction history
Real-time inventory availability
Gallery & media engagement
Filter & facet interaction
Event-level timestamps
Front-end error capture
Checkout friction diagnostics

Our technology toolkit

We are platform-agnostic and deeply experienced across the modern martech and analytics ecosystem.

Google Analytics 4 Google Tag Manager Looker Studio Google Ads Floodlight Bing Ads Meta TikTok CallRail Marchex Klaviyo HubSpot Keap Salesforce WordPress / WooCommerce Magento 2 Shopify Commission Junction OneTrust Cookiebot ObservePoint

Ready to unlock your data’s potential?

Every engagement begins with a complimentary consultation to understand your objectives and determine how we can help.

Schedule a Consultation →